Home » Free Google Digital Expertise: Fundamentals of digital advertising

Free Google Digital Expertise: Fundamentals of digital advertising

by Adejoh Albert Enemosah

With Google digital expertise for Africa, you’ll be able to be taught the basics of digital advertising, and develop your small business or profession.It is a free course sponsored by Google.

Grasp the fundamentals of digital advertising with our free Interactive Promoting Bureau-accredited course. There are 26 modules to discover, all created by Google trainers, packed stuffed with sensible workouts and real-world examples that will help you flip information into motion.

Course Particulars

Title: Fundamentals of digital advertising
Facilitator: Google
Hours: 40
Degree: Newbie
Value: Free

What you’ll be taught

Analytics and information insights: On this introduction to Analytics, we’ll present you the right way to gather and analyse consumer information and switch it into actionable insights.

Enterprise technique: Learn to outline and monitor clear objectives, phase audiences and analyse information to assist enhance your on-line advertising efforts.

Content material advertising: Learn to develop model consciousness and get extra conversions by creating and distributing high-value content material to potential clients.

Show promoting: Get observed on-line by figuring out the fitting audiences, advert networks and techniques on your show adverts.

E-commerce: All of the methods and instruments you might want to construct a web based retailer, promote successfully on-line and optimise the consumer expertise.

E-mail advertising: Grasp the fundamentals of e mail advertising, together with the right way to monitor responses, create easy touchdown pages and use A/B testing.

Native advertising: Attain and interact potential clients close by, utilizing native directories, cellular advertising and by constructing a neighborhood search presence.

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Cell: Be taught the variations between cellular websites and apps and develop the best cellular website positioning and promoting methods.


SEM: On this introduction to Google Advertisements, be taught concerning the completely different analysis instruments out there, plus how to decide on key phrases and optimise campaigns for a greater return.


website positioning: Perceive the variations between natural and paid search, discover ways to develop the best website positioning plan and optimise net pages in order that customers can discover content material simpler.

Social media: Learn how to establish the fitting social community websites, create nice content material customers will love and measure your success.

Video: Uncover the right way to combine video into a web based technique, create video adverts on a finances and ensure they’re seen by the fitting folks.

Net optimisation: Determine the fitting digital channels that can show you how to obtain your small business objectives and create higher on-line consumer experiences.


The right way to Register

If you’re on this free course, use the buttons beneath to proceed.

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